Mr. P. Sreenivas Rao is a dynamic finance professional currently serving as the Chief Financial Officer (CFO) of ATUM Beverages Pvt. Ltd. He assumed this role in 2026 and is responsible for leading the organization’s financial strategy, operations, and governance.
As CFO, Mr. Sreenivas Rao oversees key financial functions including financial planning and analysis, strategic planning, taxation, financial reporting, and investor and shareholder relations. He is known for his strong focus on driving sustainable growth while maintaining a sharp emphasis on operational efficiency, financial discipline, and organizational agility.
With over a decade of experience in business administration and financial management, he has played a significant role in leading and executing financial transformation initiatives across various organizations. His expertise has contributed to improving financial structures, optimizing resource utilization, and strengthening overall financial performance.
Mr. Sreenivas Rao holds a Master of Business Administration (MBA) from Andhra University. In addition to his corporate experience, he has also been associated with Government of India projects, including Rural Development Programs (RDP) in collaboration with the International Diabetes Federation. He has contributed to projects implemented across the states of Andhra Pradesh, Telangana, and Karnataka.
His professional approach combines strategic financial leadership with a commitment to transparency, accountability, and long-term value creation. At ATUM Beverages, he continues to play a critical role in supporting business expansion, strengthening financial systems, and aligning financial strategies with the company’s growth vision.
Mr. Sreenivas Rao remains dedicated to fostering financial excellence, supporting organizational growth, and contributing to the company’s success in an increasingly competitive business environment.
